The Hei Matau is a Maori symbol in the form of a highly stylized fishhook. It is arguably the most commonly worn pendant in New Zealand.
The fishhook is a 'catcher of good luck.' This amulet represents authority, prosperity, success, recognition, and leadership. It also stands for strength and determination while bringing peace and good health. It provides protection and luck on the water, which is why it is very well-known and popular among surfers.
According to legend, Maui—the great ancestor of the Maori—fished the North Island of New Zealand out of the ocean using a fishhook. Today, the Hei Matau signifies the promotion of willpower, the strengthening of personal power, and the securing of prosperity. Furthermore, it stands for peace and serves as a symbol for a safe journey across the water.